About Marc Upton

Marc Upton is building StoryTag around a simple truth: the meaning of an object rarely lives in the object alone. It lives in the voices, places, dates, recipes, and memories attached to it.

StoryTag connects those details to heirlooms, antiques, artwork, jewelry, photographs, memorials, and treasured finds through a scannable physical tag. AI helps organize rough notes and recordings into a polished history, while the owner remains in control of every word.

The mission is to make family and cultural history easy to preserve, discover, and pass forward—before the person who remembers it is no longer there to tell it.